Substance:
1. Obama proposed that minimum wage be increased from $7.50 an hour to $9 an hour, as well as reducing tax loopholes. He also urged with congress to increase the effort against climate change. Lastly, Obama wants to change how medicare is paid for. This change will be based upon the way treatment is received. He urged for bipartisanship.
Style:
2. Obama played the card of emotion in his speech, playing to the hearts and minds of the audience. He spoke with a calm tone, adding a subtle yet dramatic effect when he made long pauses. For example, when he discussed gun violence, he mentioned the names of different victims, causing the news to hit at home. Obama attempts to act as a connecting force between two political parties by mentioning McCain.
Response:
3. The camera liked to zoom in on people who had either good or negative responses to the speech. More often than not, the camera was zoomed where Obama was trying to make a point. Whenever the military was mentioned, there would be a standing ovation.
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