D3

Part A: 
1. Eisenhower's AD called "Never Had it So Good"
a. The Eisenhower group
b. The purpose of this ad was to give off negative vibes about the other candidate.

2. 1972 "Nixon VS McGovern" ad called Russia
a. Made by the Nixon campaign
b. The purpose was to bring back the support of Nixon. He hadn't produced results as quickly as he had promised, and his approval ratings. Essentially, the point of the video is the show how great Nixon was and how many things he did for America. In this ad in particular, Nixon discusses his trip to Russia. He describes a visit to a grave mark and reads the diary of a young child who describes the death of her entire family. The purpose of the video is the show Americans that Nixon believes peace is necessary and that the war needs to stop as soon as possible.

3. 2000 ad called Ian
a. The campaign for Gore made this ad
b. The purpose of this ad was to show the positive impact that Gore had one one family in particular. Basically, the team was trying to say you can clearly see what he did for one family and the tremendous impact he had on their family. Imagine what he could do for the entire country.

Part B: 
1. Overtime, the videos were a little more direct with what they were trying to say. For example, in Nixon's videos, he out right had people ask him questions and he directly answered them. However, as time moved on, candidates moved on to using clips from speeches and pictures. This makes campaign ads less personal. Another aspect that changed was the fact that candidates began to incorporate the idea of families into their videos. This allowed the voters to feel more connected, and be able to say "oh, I have a family as well! This candidate knows how I'm feeling right now!"

2. The most effective ad to me was the ad ran by Gore in 2000 about the little boy named Ian. I'm not sure if it's because I have a soft spot for kids, but that certainly hinder him from making the point. The entire ad is basically just a tug at the viewers heart. No one can look at a little child suffering and look away. That's inhuman and I don't know anyone who would actually care to do that. The goal of the ad was to create sympathy for the little boy, and to open the eyes of the public.